Across MENAA Regions

21+ years of innovative expertise in consultation & training on all the following with proven track records across KSA, GCC, MENA & ASIA Regions, especially on FMCG Brands; food & non-food both.

• Preparation of Media Briefs; along with know how between good media brief vs a bad media brief with all pro & cons
• Advertising/Media for Above-The-Line(ATL) in terms of TV, Radio, Newspapers, Magazines, Outdoors, Digital & Social Mediums on:

• Strategic Media Planning
• Tactical Media Planning
• Competitive Media Buying
• Analytical Media Research
• Prolific Media Execution

• Below The Line(BTL)/Trade Marketing
• Communication & PR
• Preparing Media Budgets
• Marketing Outrageously
• Marketing/Mass Communication (Theory):

• Communication With Difference in communicating “males vs. females”
• Marketing Research
• Best Marketing Practices… good enough or not good enough
• Market Shifting Trends… from ‘me’ to “we”
• Creating A Marketing Plan
• Ways to find new customers
• Cost Of Lousy Services
• Top Traits Of A strong Brand… and so on & so forth

• Complete Media Course (Practical)
• Media Vocabulary… our own created media dictionary
• Media Programs:

• Seas (Old & New)
• Spiral
• Weblog
• Choices
• Story
• TGI
• Index
• Statex
• X-Plan & Z-Plan

• Media Pitches… from sending invitation letters to sending winning/loosing intimations, and finally, by closing the media pitch by handing over of finalized formal media contracts to the client & its Media Agency/MBU.