Concerns & Queries!!!!!

Are Marketeers well-off with Pros/Cons of Advertising, Media & Communications, and Is the Marketing Department Preparing & Delivering Advertising, Media & Communications Budgets correctly to ensure obtaining their objectives?

Is the Media Agency Delivering In-Full on:

• Strategic Media Planning in terms of Conventional, Social & Digital Mediums?
• Tactical Media Planning in terms of Conventional, Social & Digital Mediums?
• Competitive Media Buying in terms of Conventional, Social & Digital Mediums?
• Analytic Media Research in terms of Conventional, Social & Digital Mediums?
• Prolific Media Execution/Communication in terms of Conventional, Social & Digital Mediums?

What is the Impact Of Advertising on:

• Top-Of-Mind(TOM)?
• Category/Product/Brand Awareness?
• Brand Loyalty?
• Market Share?
• Sales?

Why a Media Pitch is required? Is it really necessary, or, can we still continue with the on-board Media Agency after a so called “required overhaul”?